Content Optimization

Posted by admin - 27/07/09 at 03:07 am

If you have a good content on your website, Google or other search engines will reward your website with high rankings. This is the fundamental step in SEO (Search engine optimization). Remember the old saying ‘Content is KING’ with regards to high SERP (Search Engine Rank Placement).

Follow these simple steps with regards improving SERP based on content of your website.
Relevant content:

Your pages or articles should be relevant to the product or service you are offering. Also try to avoid listing your services or multiple products in a single page. This makes the keyword density on each page very weak. Your aim should be to appear relevant keywords through your content often to give achieve high SERP for your targeted keywords.
The structure or navigation of your website also is very important, if the visitor is having hard time find the information he need he leaves your website and he finds another one. So make sure your website is breakdown into correct structure logically. Pre SEO analysis of your website with a SEO expert will help a lot in identifying the navigational issues or problems.
Focus on the relevant sales message per product/service, as well as making it informative. Make sure your content should be matched for the keywords you use in your website.

Things to do:

Include the key phrases in your content, without this you no matter what you do you won’t be able to achieve higher SERP.
Limit your keyword usage to 2 or 3 keywords per page. Otherwise your website might be penalized for keyword spamming. The best rule is the keyword density shouldn’t be more than 4% of your content as a rule as per our SEO Experts.
Use key phrases in your hyperlinks.
Provide free information that relates to or compliments your product or services, i.e. if your website focuses on bathroom tiles, provide free tips on how to care for your tiles, or on the best method for laying the tiles for those that want to “do-it-yourself”. You could create a dedicated section within your website titled “Do-it-Yourself”.
Always keep an eye on competitors and how they rank for the particular keywords, how they used the keywords in the pages and also their navigational structure.
Concentrate more on organic SEO than on PPC (Pay per Click). Even though organic SEO is time taking process it is more beneficial in the long run. Your SEO Strategy should be a mix of both.

Spelling and grammar:

Make sure your articles or pages are free of spelling mistakes. Spelling mistakes if there are any, gives a bad vibe about your company when they visit your website. And also if the spelling mistake is your keyword target you won’t be ranking for it in the search engines too.
The other important aspect is your articles or pages should be free of grammatical errors as they may convey a totally different message altogether.
The best tip would be always using Microsoft Word to check for spelling and grammatical mistakes. Remember a simple spelling mistake will cost you a lot in terms of SEO.

Updating Content:

Update your website at least once a week or month. Having a Content management system makes easy to update content. SEO and CMS really go together.
If it’s really hard for you to update the content using your traditional website you can use tools like twitter in your website through which you can update the News and events happening in your industry.